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Case studies

Ten websites I designed and built by hand, all live today.

Sleepless Violin

Portfolio Client build

Fiona, a concert violinist, needed a refined home for her performances and media, and an easy way for venues to reach her.

Sleepless Violin website, as it is live now
Pages
Four, privacy included
Lists she keeps
Performances and press
Order
Set by dragging, not by date
Editing
Every word, from her own login
Where it landed

A site she is proud to send to venues, and the founding client Haven Designs was built around.

Sate Plumbing

Trades Client build

Trading since 2019 with years of five-star Google reviews, and a domain serving a holding page. The brief was to turn the reviews into the site.

Sate Plumbing website, as it is live now
Pages
Twenty in total
Service pages
Five of the twenty
Suburb pages
Seven of seventeen suburbs
Editing
Client-editable throughout
Where it landed

The reviews sit on the page in their own words, and the phone number is reachable from every screen.

Assist Healthcare

Allied health Client build

Physiotherapy and allied health in the client's own home across Adelaide and Melbourne. Most of the work arrives through home care providers, so the site is written for the coordinator placing the referral.

Assist Healthcare website, as it is live now
Status
In progress, on a preview address
Reader
Care coordinators first, families second
Services
Four, a page each
Referral
One six-step process, quoted the same everywhere
Where it landed

The prototype is up on a preview address while the owner confirms the copy. The practice keeps its current site until he signs the new one off.

Cambodian Association of Queensland

Community Client build

A Brisbane association that teaches Khmer and runs Cambodian cultural events on volunteers alone, and had a Facebook group as its only address.

Cambodian Association of Queensland website, as it is live now
Pages
Seven, privacy and terms included
Plugins
One, for editing
Editing
The committee, in plain boxes
Languages
Khmer beside English
Where it landed

A site nobody has to tend: Facebook carries what changes, and the site carries only what stays true.

Lidwork

Beauty Concept build

A lash and brow studio I invented in Greenslopes, built around the map an artist draws before the first lash.

Lidwork website, as it is live now
Tier
Business
Pages
Seven, and a booking form that carries your set
Signature
A set picker that draws the lash map
Photographs
Twelve, all generated, and the footer says so
Where it landed

A beauty site where you see your set, its time and its price before you book it.

Coppice

Trades Concept build

An inner-Brisbane landscaper I invented, grown from one page to seven so each service ranks on its own search.

Coppice website, as it is live now
Tier
Business
Pages
Seven, four of them services
Build
Hand-coded, no page builder
Indexed
No, on purpose
Where it landed

A landscaper site that reads as reliable and local, and specific about the work rather than the equipment.

Still North Cafe

Hospitality Concept build

A specialty cafe I invented in Nundah, with a page for each question a stranger asks before breakfast.

Still North Cafe website, as it is live now
Tier
Business
Pages
Seven, six of them questions
Photographs
Seventeen, all local files
Testimonials
Invented, never marked up as reviews
Where it landed

Hand-coded and fast, with the menu and the hours where people look for them.

Low Exposure

Photography Concept build

A one-page site for a Brisbane commercial photographer I invented: warm bone paper, dark plates and a cursor-reactive hero.

Low Exposure website, as it is live now
Tier
Standard
Pages
One, plus privacy
Hero
Hand-written fragment shader
Fallbacks
Three, all silent
Where it landed

One hand-built page with a point of view, and the work the only thing on screen.

Burrow & Bone

Pet services Concept build

A dog grooming and daycare studio I invented in Rochedale: two services, a page each, and an enquiry form that asks the dog's size and coat up front.

Burrow & Bone website, as it is live now
Tier
Business
Services
Two, a page each
Photographs
Thirty-one, all distinct
Team photos
Hands only, no faces
Where it landed

A calm, warm studio site that argues for trust in three commitments a customer can hold it to.

Camellia Flowers

E-commerce Concept build

An inner-Brisbane flower studio I invented, with a working WooCommerce shop and same-day delivery cutoffs.

Camellia Flowers website, as it is live now
Tier
Business Premium
Store
WooCommerce, hand-built
Payment
Cash on delivery only
Orders
Forced to on-hold
Where it landed

A moody, editorial florist with a checkout that works end to end, and no way for money to move through it.

Yours would be the next one.

One person from first message to launch day, a fixed price agreed before anything starts, and a site you can edit yourself.